It’s better to go for the first option as, otherwise, you may get some non-relevant keyword suggestions. When entering your search query into the search box, you can choose whether to discover it as a topic/category or as a search term.You can use different filters to get the most relevant results: To get started, enter the seed keyword into the search box at the top of the Google Trends interface, and find the Related topics and Related queries tabs at the very bottom of the Explore section. It holds information on all the search queries whose search volume is higher than zero, so you’ll definitely find some keyword ideas here. So, if for some reason you haven’t found any ready-made suggestions, go to the Explore section of Google Trends that’s accessible via the left sidebar. Your business niche may be too specific or the news relevant for your business may not make it into the top 20 results. Using Google Trends’ Explore tool for keyword researchīrowsing through the Trending Searches section of Google Trends may sometimes give you no results. You can still draw some topic ideas from Google Trends, but you’ll just have to do it in a different way. But don’t fret if your niche doesn’t fall into any of the above categories. The choice is rather limited though: you have business, entertainment, health, tech, and sports categories to choose from. Moreover, you can pick the search category you’re interested in. When expanded, each search term comes with a graph that shows if the interest in the news is still growing or already fading out. Here you will find stories published just a few hours ago. To spot trends that are just emerging, go to the Realtime Search Trends tab. If the story was presented a while ago, make sure it hasn’t yet lost its appeal before producing a similar piece of content. For example, an actress received a prestigious award and people started Googling her name.Īlong with the article titles, you can also see exactly when they were published. You are welcome to check out articles published by different media to see which events sparked people’s interest in the keyword. This means that Google Trends doesn’t just tell you which topics are currently making the news, but also provides you with plenty of context. Next to every popular search term, you’ll find its search volume and related news pieces. You can also expand the search term you are interested in to get detailed data, as shown below. Just press Load more at the bottom of the page to view historical results. The Daily Search Trends tab shows 20 of the most searched for keywords on the current day, the previous day, and so on. This section contains two tabs, namely Daily Search Trends and Realtime Search Trends. If a story has recently made the news, you’ll definitely be able to find it in the Trending S earches section of the tool, which, by the way, can be accessed from the left sidebar. Keeping a close eye on Google Trends will help you stay on top of all newsworthy events relevant to your business niche. Finding trending topics to cover in your niche There are dozens of ways the tool can be used and I’m positive that you will find some opportunities to support your SEO and marketing endeavors, regardless of the business you’re in.
Google trends index full#
So, I invite you to join me on this guided tour of Google Trends to unravel its full potential and get valuable insights into your customers’ interests. The best part is that the tool is readily available to everyone – you don’t even need to create an account like you do with Google Analytics or Google Search Console. Google Trends stores tons of data that goes way back to 2004, and ever since the search giant’s major expansion in 2015, all the data has been updated in real time. This online search tool analyzes samples of search data to measure user interest in various topics and then conveniently presents it as a graph. It knows that every four years the entire world rushes to discuss the Olympics for about two weeks, as well as that the “climate strike” term Greta Thunberg used in her ardent speech at the UN was on everybody’s lips for a whole week after the summit. It spots all kinds of events, ranging from big to small, global to local, and everything in between.
Google trends index free#
Google Trends is a free tool that shows which topics are trending on people’s minds around the globe at a given time.
Google trends index how to#
Blog / SEO Strategy / How to use Google Trends to enhance your SEO strategy
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